I won't miss Don Cherry

My country is currently abuzz with the news of the firing of a Canadian icon, a long-time hockey commentator by the name of Don Cherry. For my Canadian readers, this man needs no introduction, but for everyone else, I figured I’d start with a summary.

Shortly after spending two decades as a hockey player in the minor leagues, in 1974 Cherry was promoted to the head coach of the Boston Bruins, one of the oldest franchises in the National Hockey League and a very successful team in the 70s. Cherry coached the Bruins for five seasons before entering broadcasting where he soon landed a gig for his own segment during Hockey Night in Canada, the premier hockey broadcast in the country.

Cherry had kept this job for nearly four decades, despite over the years accumulating soundbites that ranged from somewhat questionable to straight-up sexist and xenophobic. His ire was an out-of-control firehouse that sprayed every demographic that didn’t fit into his anglo-white old stock conception of what Canada should be. French Canadian and European hockey players were a favourite target, but all sorts of diatribes accumulated over the years including about women reporters and Canada’s Indigenous people. These might seem tame by the standards of media personalities in other countries, but in Canada, despite his lovable bright suits and tell-it-like-it-is attitude, he stood out as a sore thumb in a country where it’s generally frowned upon to be openly hostile to one another (off the ice, that is).

Don Cherry’s inexplicable longevity came to a grinding halt this weekend. Monday was Remembrance Day in Canada, a solemn occasion to commemorate all those who sacrificed their lives to make sure we can continue to enjoy living ours. One of the associated traditions here is donating to the Royal Canadian Legion and wearing a commemorative red poppy. Cherry had taken issue with the fact that he’s observed fewer and fewer people wearing poppies over the years. But instead of directing his rant at Canadians in general, he chose to single out “you people” – specifically immigrants who come to enjoy the Canadian way of life but allegedly can’t be bothered to honour those who’ve laid down their lives for it. Interestingly, it wasn’t the worst thing Cherry has said, and his overall point was a decent one: trying to drum-up some support for veterans and to help rekindle a waning tradition. But instead, he chose to make it an “us” versus “them” problem, where “us” is an extremely specific definition evidenced by Cherry’s comments over the years.

The proverbial straw had crippled the poor exhausted camel that has been forcibly dragging Cherry’s career towards the third decade of the twenty-first century. Two days after the “you people” monologue aired, Cherry was canned.

I think before I say anything further I should mention that a small part of me is saddened by this. It is an ignoble end to a national icon, a household name, a staple of Saturday night television, and the seventh highest-voted Canadian in the 2004 “The Greatest Canadian” TV show. He’s survived so many self-inflicted verbal wounds that one simply assumed only health issues could keep him away from the broadcaster booth.
But beyond the begrudging respect for somebody who obviously loves our country very much, my sympathy for Don Cherry is in short supply. He should have been fired a long time ago. Instead of being propped up and forgiven in the name of ratings, his employers should have pulled his national platform for sharing his bilious opinions. He had made Canada a less welcoming place.

To understand where my own feelings about Don Cherry stem from, you have to remember that I moved from Russia to Canada when I was thirteen years old, and spent most of my teenage years struggling into my new identity. Many tears had been shed over the question of whether I could ever be able to consider myself “Canadian”. And a recurring casual reminder of my otherness was the man in the silly suits yelling at me from the TV every Saturday.

Cherry had always worn his attitude towards Russians on his sleeve. This clip from the 1996 Hockey World Cup is a particularly fiery example. . Coincidentally, I was present at that game, in my Pavel Bure Vancouver Canucks jersey, unequivocally a fan of Team Russia. It was a couple of months before my parents formed the intention to immigrate and three years before Don Cherry assumed a supporting role in my ensuing identity crisis.

You can see from the clip that it wasn’t enough for Cherry to comment on the quality of Canadian hockey versus Russian hockey. Russian hockey accomplishments were completely demolished and the Russians were accused of having no heart. The problem with Cherry’s brand of patriotism is that it’s not only based on building Canada up, but tearing everyone else down.

And that is how it felt – as I built up my confidence in my “Canadianness” Cherry’s routine commentary would tear pieces of it down. Russians are cowards. Russians are sneaks. Russians have no heart. Never sticking to a specific incident, always these sweeping strokes as if Cherry was pointing his accusatory finger right into my soul.

The low point in this journey came for me in Grade 10, during the 2002 Winter Olympics in Salt Lake City. Probably in part because I stubbornly held onto to some pride for my mother country, I was anointed the class scapegoat for the entirety of the Russian Olympic team. Russian ice hockey team losing? French figure skating judge helping Russians win? Russian skiers caught doping? I was called to answer for every one of these sins.

So while I literally had my back against the wall as several of my classmates jeered about Russian cheating, what did Don have to say about all this?

"I’ve been trying to tell you for so long about the Russians. What kind of people they are and you just love them in Canada with your multiculturalism."

You see, his comments didn’t just stop at hinting at systemic Russian doping, a stance that would be vindicated years later; he had to take it a step further. This was all about what kind of people these Russians really are, and that tolerance of these people is a negative consequence of multiculturalism. Here was a beloved Canadian basically telling me that I was unwelcome here. While I struggled to feel like I belonged, Don shamelessly reminded me that I didn’t and fanned the flames of ridicule that I was subjected to.
Over the years, I’ve grown more comfortable in my skin, and I look back at that period of my life as an unfortunate but essential part of a young immigrant’s struggle. I know what I am and it would take more than the careless words of a TV personality to shake my identity as a Canadian. But the hurt had never fully healed, especially while Cherry was still given the time of day to make others feel the way I did, or worse.

At the end of the day, Don Cherry is not necessarily a bad man, but he is an ignorant man, and the narrowness of his mind does not leave a lot of room for people who are not like him. This to me has always been antithetical to my vision of Canada – a nation that strives to the best of its ability to be inclusive and welcoming.
​
So thank you, Don, for your service, but it’s time for everyone to move on.